FIAT/IFTA World Conference 2025

The presentation is built upon the groundwork laid in my previous year's talk. In 2024, I presented the initial phase of my doctorate’s thesis, which explored the migration of audiovisual documents to the cloud, using Rede Globo of Brazil as a specific case study. This current presentation turns its attention to the second part of my research: the environmental ramifications of choosing cloud infrastructure.

Drawing upon the insights of Bindhu and Vijesh (2019) in their work on mitigating the environmental impact of cloud technologies, the concern regarding the ecological cost of computing initially focused on diminishing energy consumption. However, contemporary understanding - shaped by technological progress - emphasizes the efficient utilization of computers and associated technologies while prioritizing environmental stewardship. The adoption of virtual computers and the transition towards Nano Data Centers should yield an energy expenditure reduction of up to 30% when compared to traditional data center models.

The increasing global environmental consciousness, coupled with more stringent regulatory frameworks and the potential for significant cost savings, has spurred considerable efforts to minimize the ecological footprint of the entire information technology ecosystem vital for modern business operations. Cloud computing has emerged as a compelling solution to these aspirations, giving rise to the concept of 'green clouding'. However, it's important to acknowledge that the energy consumption associated with machine learning processes, the development, and the application of artificial intelligence can be considerable. To investigate this topic in a practical context, I will once again analyze the case of Rede Globo, specifically through the lens of their ESG (Environmental, Social, and Governance) reports, alongside those of Google Cloud, the cloud platform utilized by Globo.