FIAT/IFTA World Conference 2025

The research team in DR Archive has for 10 years worked to change the workflow of producing new programs with archive content. From being in the end of the production chain, the archive team has moved to the beginning of the production chain. This has resulted in better use of the archive, better focus on rights, and a much higher awareness of the archive content as a big asset for the corporation. I would like to explain the new and better workflow from archive to production exemplified by DR’s 100 years anniversary. The archive was consulted way before the editorials started their program workflows, and this very early visibility of the archive team has resulted in many new programs with archive content not only from the surface of the archive, but from all corners of the archive with experts digging to find the very best materials for each production.